ATTENTION Entrepreneurs, Professionals and Business Executives: You can become a Paid Public Speaker, Make More Money, Have More Fun, and Grow Your Business.
How do I get paid to be a public speaker?
Few people can answer this question and nobody has developed a proven system that can guarantee results, until now.
Public speaking is a valuable skill that can open doors to numerous opportunities for entrepreneurs, professionals, and executives. Whether you aspire to become a renowned public speaker or simply want to enhance your communication abilities, investing time and effort in developing professional speaking skills will help you make more money, have more fun and grow an amazing business that you can eventually sell for a profit. If you are a business owner, CEO or entrepreneur, paid public speaking should be a part of your strategic plan.
The Problem: There is no place you can go to discover the right way to develop your skills in paid public speaking.
Yes, there are courses you can take online. Sure there are paid public speaking programs that will teach you how to give a great speech. But you could never find a school that will share a proven process for making great money, developing business leads and having fun – all while using your amazing skills as a public speaker…
How I Became a Paid Public Speaker – My Story
My name is Dave Lorenzo, and I have been speaking in front of live audiences since I was six years old. That’s right, as a first-grader, I climbed up on a milk crate, stood behind a lectern in St. Helen’s Church in Queens, New York, and read to an audience of over 200 people.
That was 49 years ago. Now, each year, I speak to at least 50 audiences, delivering keynote addresses, seminars for CEOs, executive training events, and lead generation talks for my consulting business.
In 2023 alone, I was paid to deliver over 70 paid public speaking engagements. That means someone wrote me a check each time I spoke. While delivering those talks, I developed hundreds of leads for my consulting business and connected with dozens of other professionals who have become dear friends and referral sources.
This didn’t happen by chance. I have a system my team and I use to help me attract the best paid speaking gigs.
I am an Entrepreneur. Why Should I Become a Paid Public Speaker?
My proven system has helped me become a paid public speaker and leverage that skill to build a seven-figure consulting business.
Here are the benefits of this system:
1. You Will Make Great Money
One of the most enticing benefits of becoming proficient in public speaking is the potential for financial success. As you gain expertise in this field, opportunities to get paid as a public speaker will abound. Many organizations, conferences, and events will compensate skilled speakers for sharing their knowledge and insights. Whether you are delivering keynote speeches, participating in panel discussions, or conducting workshops, public speaking engagements can be quite lucrative. With dedication and continuous improvement, you can turn your passion for speaking into a rewarding career.
2. Speaking to an Audience Is the Best Lead-Generation Method Available
Public speaking is an exceptional lead-generation method for entrepreneurs, professionals, and executives. When you address an audience, you have a unique opportunity to connect with potential clients, partners, and collaborators. Sharing your expertise and passion on stage can establish you as a trusted authority in your field. This credibility can attract clients and partnerships, offering a powerful means to grow your network and business. When you learn to sell with stories it becomes a powerful way to attract clients and strategic alliance partners. The exposure gained through public speaking can lead to long-lasting business relationships and valuable opportunities. It should be one of your main small business marketing strategies.
3. You Become Famous
Becoming a proficient public speaker can elevate your status and make you a recognized figure in your industry. As you consistently deliver impactful presentations and engage with diverse audiences, your reputation as an expert will grow. The more you speak in public, the more your name and ideas will spread, solidifying your presence in your field. This newfound fame can open doors to exciting career prospects and ventures, making you a respected influencer in your niche.
4. You Build a Powerful Brand and Increase Your Value to Clients
Effective public speaking can help you create a compelling personal brand. By consistently delivering high-quality, informative speeches, you can build a reputation for excellence. Your brand will represent your unique insights and perspective, distinguishing you from competitors. This branding can attract clients who value your expertise and trust your ability to solve their problems. This gives you tremendous marketing leverage. Consequently, you can command higher fees and increase your value to clients who seek your services.
5. You Get Paid to Travel to Exotic Locations and Attend Amazing Events
Public speaking offers more than just financial rewards; it can lead to exciting travel opportunities. Many conferences and events are hosted in captivating, exotic locations, and speakers are often invited to share their knowledge and experiences. This means that, as a professional speaker, you may have the privilege of exploring beautiful destinations while doing what you love. You’ll also have access to extraordinary events, networking with influential individuals, and gaining new insights that can enrich your personal and professional life.
But Dave, How Do I Become a Paid Public Speaker?
This is the question that is on the top of everyone’s mind.
Becoming a paid public speaker is simple, but it is not easy. This means that I can share the formula with you here on this webpage, and in one day, I can teach you the process for attracting great paid speaking gigs and building a business. However, it will take you at least a year to gain mastery.
Here is the formula:
Step One: Uncover a topic that people in your niche value so much that they’d crawl over broken glass to learn the secrets you know.
Step Two: Develop a system for sharing your powerful information in a way that makes it actionable for the audience.
Step Three: Practice sharing this information and document the excellent results the people in your audience receive.
Step Four: Spend as much time as possible educating people in your niche and building your brand.
Step Five: Shamelessly promote your value in this speech and make five daily offers to deliver it to an audience.
This simple five-step process is the key to becoming a paid public speaker.
You have a choice.
- Spend 49 years trying to figure out how to take your considerable natural talent and use it to make money
- Spend 30-plus years delivering talks to groups that won’t spend any money with you and will only waste your time
- Join national (or international) organizations of speakers who pretend to have some kind of certification that means they are most likely making less than $150,000 each year as a “certified speaking professional”
Or, you can join my team and me as we share the system that keeps our client roster full and gives us over 50 opportunities each year to get in front of adoring audiences.
Want more details? Keep reading.
Ok Dave, What is Your System for Becoming a Paid Public Speaker?
Below are the different elements of the program and the skills you will master:
Clarity of Purpose: Why Do You Want to Learn this Valuable Skill?
The most important aspect of our time together will be focusing on why you want to discover this incredibly valuable skill. Why do you want to learn to make an emotional connection with a large number of people? What will you ask them to do? How will this impact you personally?
The answers to those three questions will determine how aggressively you work to become a master.
Free, Fee, or Finding Friends?
Three primary objectives for booking speaking engagements are Getting Paid, Developing Leads, or Selling a Specific Product or Service. Our session opens by reviewing each of these opportunities and sharing why it makes sense for EVERYONE to master all three types of engagements even if you never intend to use one or more of them.
Types of Speaking Engagements
Keynotes, panels, breakout sessions, seminars, Q&A sessions – and many others. Which ones should you accept, and which ones should you avoid? This depends upon your goals and your business plan. We review each of the primary types of speaking engagements and the value you’ll receive from them.
Speaking Revenue Streams
There are many different revenue streams available to a great speaker. We will explore them all and help you find the ones that make sense for you. Once you settle on how you’ll make money from your ability to move an audience, you can discover how to do it.
Keynote Speech Development: Speaking as Entertainment
If you want to get paid $2,500, $7,500, $15,000, or more for a speech from a group or at an event or convention, you’ll need to learn how to be an entertainer. That’s just a fact. You’ll need compelling stories, vivid examples of concepts that benefit the audience, and a way to tie it all together and get a standing ovation.
Now, even if keynote speeches are not your ultimate goal, being entertaining is valuable and necessary.
Speaking for Lead Generation
This is perhaps the most valuable and foundational skill of all the speaking skills we will review. If you can deliver a speech to 100 people and bring home 10, 20, or 50 qualified leads for your business, you can do very well. During our time together we will explore this opportunity in detail. If you are interested in becoming a paid public speaker, this is, perhaps one of the best ways to get paid – by leveraging your speaking to attract new clients.
This skill is valuable for attorneys, accountants, coaches, consultants, and anyone in professional services.
Training Groups for Three Hours or Three Days: How to Develop a Seminar that Has an Impact
Entertaining an audience for 45-90 minutes is a valuable skill but imparting wisdom upon a crowd for three hours to three days requires in-depth preparation, stamina, and an ability to connect with the audience without burning them out. If you want to make the most money per hour as a paid public speaker, developing seminars is essential.
Speakers who have deep expertise in a niche or of a specialized topic can make a fantastic living sharing their expertise with all different types of audiences. We’ll cover the basics of seminar delivery and help you decide if it is for you.
How to Select an Engaging Topic
If there is one thing that will absolutely kill your ability to attract speaking engagements, it is poor topic selection. If you’ve selected your topic based upon your expertise rather than what the audience wants and needs, you’ll be the best speaker nobody’s ever heard of.
During our time together, you’ll discover how to do market research, test a topic and refine it to keep it relevant to your ideal audience.
How to Structure a Speech for Maximum Effectiveness
The way you learned to give a speech in high school, in business school or in law school won’t help you make a living from the stage. You’ll need to relearn everything, break your bad habits and develop some new ones.
Here are the seven elements of a powerful speech or seminar:
1. Your Opening: This is your introduction to the audience. You’ve got 15 seconds to grab them.
2. Origin Story: Answer these questions: Who are you and why should they listen?
3. Your First Big Idea: What do you want them to do, why and how?
4. The Story that Supports the Big Idea
5. Your Second Big Idea
6. The Story that Supports It
7. Your Final Big Idea
8. The Story that Supports It
9. Your Call to Action
10. Closing Story that Moves the Audience
During our time together, we will review each of these elements and how they work together. For seminars, you’ll repeat this cycle for each important concept you’ll share.
How to Sell from the Stage
Everybody is selling something. It doesn’t matter if you’re selling an idea or you are selling a product or service, you’ll discover how to use the speech structure to help people become motivated to buy in.
If you have something valuable for your audience, you owe it to them to make a compelling offer of assistance. We will help you discover how to do that.
Virtual Engagements, Multi-Media, and Managing All of It
Can virtual speaking engagements be a competitive advantage? Can you be compelling, engaging, and entertaining through a window on a computer? Will a livestream motivate your audience?
The answer to all these questions is “YES” if you know how. During our time together, we will share some of the techniques that work to make an emotional connection with an audience even if you’re on Zoom, Microsoft Teams, or a live stream. This is one of the fastest growing aspects of being a paid public speaker and we teach you how to take advantage of it.
How to Market Yourself, Your Speech, and Get Paid
For many professionals, this is the most intimidating part of professional speaking. You need to sell yourself and your concepts to a meeting planner, company, or corporate executive. How do you find the buyer? What do you say? How do you win them over? We help you with all of that.
Maximize Opportunity: Before and After Your Engagement
There is a specific formula for preparing the audience in advance and following up afterward. This can be the difference between success and failure. If you want to maximize your income and your opportunities, you become a master of this aspect of your business.
We will share a step-by-step guide to making this happen.
How to Work with Meeting Planners and Manage Travel
The administrative part of this business can be the difference between enjoying the journey and slowly destroying your physical and mental health. We share our guide to helping stay healthy and sane while logging thousands of miles and living out of a suitcase.
How Much Does it Cost to Master the System to Become a Paid Public Speaker?
There are three options to invest in my system to become a paid public speaker:
Strategic Speaking Skills – Total Immersion Day
The kick off for this amazing training is a one-day Business of Speaking School (BOSS) event. We offer this session four times each year. The next four sessions will be:
- Saturday, January 13, 2024 – Miami
- Saturday, June 22, 2024 – Miami
- Saturday, September 14, 2024 – Chicago
- Saturday, November 16, 2024 – Miami
After this marathon session, you’ll return home with a plan for launching or reworking your speaking business. You will receive a lifetime of wisdom – 30 years’ worth – in 14 hours.
To enhance this experience, this option includes the following:
- A pre-event call to help the client prepare for this total immersion day
- A comprehensive review of any of your current marketing materials and suggestions for revision
- Discussion of the topics, goals, and objectives of your current business model
- Our speaking business checklist will help you retain the skills you’ve discovered during our time together
- A follow-up call with Dave Lorenzo after the intensive to ask questions and review action items
This is a long day that begins at 8 AM and runs through 9:30 PM.
The investment for this option is $3,255, which includes continental breakfast, a working lunch, and a group dinner on the day of the event. There is also a “night owl” session after dinner from 7:30 – 9:30 PM.
This is the most intense one-day program ever offered for becoming a paid public speaker.
LIFETIME ALUMNI BONUS GUARANTEE:
We offer this program multiple times each year. As an alumni of this one-day BOSS marathon session, you may re-enroll and attend again at any time by paying a nominal “alumni rate” to secure a seat (typically about $300).
These refresher sessions are a valuable way to stay sharp and discover cutting-edge techniques for getting more speaking gigs. Attend as many times as you like.
Accelerated Success Track
Those who select this option will receive everything in the Strategic Speaking Skills Track plus:
- One-year enrollment in our group coaching program which includes access to Dave Lorenzo for questions and answers during office hours each month.
- An ongoing review of videos of your speeches with a critique from Dave Lorenzo.
- An ongoing review of revisions to your marketing materials to help attract more and better engagements.
The investment for this option is $18,955 for one year of group coaching.
Maximum Intensity Track
Those who select this option will receive everything in both above tracks plus:
- A private half-day follow-up session with Dave Lorenzo during which he will watch your 90-minute speech and provide feedback.
- This session will be recorded on video and shared with you for your personal use.
- This session may also be used to discuss marketing strategy and review your speaking business plan. It is highly recommended that this session take place a minimum of six months after you attend the initial seminar.
- Unlimited access to Dave Lorenzo for follow-up coaching for one year. When you need Dave, you call and make an appointment and Dave will answer your questions.
The investment for this option is $19,888 for one year of Private Coaching (unless you select the 50% discount below).
Revenue Share Option: We put our money where YOUR Mouth Is
If you’d like to reduce your up-front investment by 50%, you can select the revenue share option for your work with us in the MAXIMUM INTENSITY TRACK ONLY.
Here’s how it works:
You pay 50% of the total investment at the time of your enrollment ($9,944). You’ll share with us 20% of the revenue you earn from speaking, training, or seminar facilitation for the next three years. If you don’t book any engagements, you don’t have to pay.
This is the only program to help you become a paid public speaker and also invest in your success.